Zakynthos Informer Zakynthos Informer
Related Articles
Mrs Angela Gerekou spoke to Giannis Theodosis on Athens 98,4 radio
“Tourism has brought a lot of income to our country for a number of years, now it must be supported. It is the central pillar of the economy and is connected to all that Greece is “, said the President of EOT( Greek National Tourism Board), Mrs. Angela Gerekou,
After a difficult tourist year, as it was in 2020, due to the pandemic, the big bet for 2021, is to achieve the goal of 50% of 2019, if we move to a smoother regularity, without tragic surprises.
“Clearly 2021 will not be the year we go back to the past. We are now building the new era after this catastrophic pandemic. Based on today’s data, winning 50% is a feasible scenario that will help us stand on our own two feet this year. In a slightly better way than last year in the sense that the processes that will be done will have a positive result That is, to have a smooth progression with vaccines and covid tests, in order to have a combination of safety and prevention “.
She said that the EOT campaign is ready and will start airing next March, noting that 2021 will be a more competitive year and that our country should be ready.
New advertising
“Based on the data we have, we will carry out the corresponding campaign and promotion of the country, in a more specialized way. Particularly in countries where there is a more positive sign than some others, such as Britain.”
She estimated that this year tourism can be opened earlier than last year. Specifically in June, emphasizing that EOT, through its campaign, will aim, among other things, at the prospect of extending the tourist season.
“It appears through conversations with even smaller airlines that they are on standby and they also think that we may open a month earlier than last year. The bet is June “.
Specialized Tourism
At the same time, she referred to the need for our country to focus on a more specialized, more sustainable tourism model. With a human-centered character and respect for the environment More and more potential visitors to our country, especially younger people are looking for “green destinations”, that respect the environment, tradition and local products.
“We have to connect our agricultural-food with tourism. It is our forefront. At EOT and the Ministry of Tourism we also cooperate with the Ministry of Rural Development in order to connect these sectors. We are developing a productive Greece. Both in terms of exports and of catering to the tourist field. We are also connected with the Local Government so that Greece has a national brand based on sustainability. Sustainability and locality with its own local products that are not only food, but also tradition and culture in general “.
Source: athina984.gr
